Michael Manning *
Chad Anderson **
Korea provides one of the largest populations of international students studying in the United States but has fewer international students studying in Korea than domestic students studying abroad. In contrast, higher education in the United States has become more of a priority for international students in recent years. However, as the number of international students studying in the United States has risen, domestic university students have not followed the same pace with roughly 1-2% of domestic students studying abroad in recent years. Recent literature shows that lack of interest is not the main deterrent for domestic students with financial concerns and postponement of graduation being reported as the main issues. The purpose of this study is to: 1) identify what administrators at universities in America and Korea are doing to recruit domestic students for study abroad programs, and 2) determine if the administrative policies of Korean universities are being or should be implemented by American universities to balance the ratio of incoming and outgoing study abroad program students. The administrative differences were analyzed through a series of interviews with International Studies and Program Coordinators from four American and four Korean universities. The interviews focused on the areas of professional training and experience, method of recruitment of domestic students for study abroad programs, and challenges involved in student recruitment. The results from the interviews generated a number of promising suggestions for how American and Korean universities can modify their programs. The discussion and conclusion include specific policy suggestions with implications.
Key-words: study abroad, student recruitment, push-pull factors